This module will acquaint students with the knowledge necessary to understand the applied aspects of the advanced management of a range of zoo and companion animals, and to solve current problems in animal management. The module will familiarize students with legislation governing the feed industry, ration formulation, animal feed processing and manufacturing, and practical feeding and nutritional peculiarities of companion and zoo animals, as well as marketing, design and advertising of animal related products to the general public in light of public engagement.