The activities of any organisation take place against a background of Public Policy making. Increasingly various aspects of government policy in the UK are formulated within the wider context of the European Union. This module will examine the processes of policy formulation, implementation and maintenance within both the UK and the EU. The impact of government and EU policies upon the UK Equine Sector and equine businesses in particular will then be analysed. The latter part of the module is designed to expose students to the complexities involved in trading across borders. Organisations today are being forced to work in an increasingly globalised business environment, and cross-cultural awareness and the ability to work in cross-cultural teams are important employment skills. The module will demonstrate how an understanding of global economics can assist the process of managing an equine business within the international environment. Knowledge of international markets is increasingly valuable, and this will be developed in the context of equine business case studies.
- Module leader: Briony Witherow